Alison Monaghan Cate
Marketing + Communications Exec | Equality Advocate | Champion for Working Parents
- Role
- Digital Marketing Manager at ARAG Legal Insurance
- Location
- Des Moines, IA, US
- LinkedIn followers
- 500 followers
About Alison Monaghan Cate
At an early age, it was clear Alison (Monaghan) Cate had a knack for crafting a story. Pairing that natural skill with a digital curiosity has shaped her 20-year career in marketing communications. With a background touching agency, nonprofit and corporate environments, her work has spanned a versatile roster of industries from tourism to insurance, professional sports to retail, entertainment to finance. Whether the audience is local or global, dissecting data to develop integrated storytelling strategy is her happy place. Experiences working with media have included placements with The New York Times, USA Today, Rolling Stone, Wall Street Journal, FOX Sports, New Yorker and Billboard. Cate has built award-winning brands and defined visual identities. Product launches, national awareness-building, crisis management and research campaigns have all been part of the day-to-day. But nothing has been more rewarding than the role as leader. Coaching and guiding professionals to their best performance has been the highlight of her 15-year management journey. She is passionate about leaving the world better than she found it, and that includes the workforce. Cate has built corporate social responsibility strategy, served on nonprofit boards, launched diversity, equity and inclusion initiatives and diligently advocates for working parents.
Experience
Digital Marketing Manager
Jul 2019 — Present · Des Moines, IA, US
Leads United States creative strategy for $200M North American headquarters organization through oversight and management of the four-person content team and collaboration with agency partnersAdvise senior executives on omnichannel communications, stakeholder engagement, and brand positioning.Serves as a thought leader and trusted advisor to business by maintaining expert-level knowledge of trends and best practices in digital technology and marketing automationCreated corporate social responsibility strategy through ARAG Cares, defining charitable giving pillars, creating nonprofit grant request process and building committee to steer community volunteer opportunities
Education
Guthrie Center High School
High School
University of Missouri-Columbia
Journalism
Iowa State University
Bachelor of Arts, Journalism and Mass Communication
Skills
- Media Relations
- Public Relations
- Social Media
- Press Releases
- Ap Style
- Crisis Communications
- Publicity
- Event Planning
- Cision
- Marketing Communications
- Blogging
- Social Media Marketing
- Editing
- Copywriting
- Strategic Communications
- Event Management
- Corporate Communications
- Social Networking
- Brand Development
- Marketing Strategy
- Email Marketing
- Marketing
- New Media
- Entertainment
- Strategic Planning
- Creative Direction
- Integrated Marketing
- Internal Communications
- Press Kits
- Newsletters
- Editorial
- Radio
- Journalism
- Copy Editing
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