Alison Castardi
Director, Business Intelligence | Creative & Social Sales Strategy, Intelligence & Operations
- Role
- Director, Business Intelligence at Paramount
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Alison Castardi
With a background in sales finance and operations, my focus at Paramount has been on elevating business intelligence and helping to shape operational excellence across the advertising sales organization. Paramount\'s team has benefited from my ability to influence and inform best practices, and help drive strategic planning and revenue operations across our digital, creative, and social media sales teams. Our achievements are a testament to Paramount\'s collaborative approach and dedication to creating a strong and successful sales organization. While steering revenue management efforts, I\'ve embraced the challenge of navigating a dynamic industry, ensuring that strategic decisions are data-informed and aligned with our team\'s overarching goals.
Experience
Director, Business Intelligence
Jan 2025 — Present
Education
Pace University
Master's Degree
2005 — 2007
Quinnipiac University
Bachelor's degree
2001 — 2005
Skills
- Magazines
- Publishing
- Publications
- Fact-Checking
- Editorial
- Marketing
- Advertising
- Public Relations
- Proofreading
- Digital Media
- Social Media Marketing
- Copy Editing
- Creative Direction
- Social Media
- Freelance Writing
- Copywriting
- Web Content
- Content Development
- Online Advertising
- Management
- Advertising Sales
- New Media
- Integrated Marketing
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