Alison Berry
Expert in Customer Market Research, Analysis, Strategy, Program Management, & Cross-team Collaboration | Executive MBA
- Role
- Senior Market Research Manager at Gates Ventures
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Alison Berry
As a seasoned Customer Research Manager with over 15 years of experience, I have honed my skills in program management, market research, and customer insights to guide strategic, data-driven business decisions. My expertise lies in translating complex data into actionable insights that improve customer experiences and business outcomes.My tenure at Microsoft allowed me to foster cross-team collaboration while supporting successful product evolutions and launches. I\'ve influenced sales strategies by leading international commercial customer experience research programs (managing global fieldwork, survey instruments, stakeholder relationships, and vendors). Notably, my revamp of Microsoft\'s paid support customer listening program led to a 70% reduction in operation costs, enabling real-time insights for stakeholders.Throughout my career, I\'ve consistently identified areas of operational improvement. For example, at Farmers, I improved the consumer Net Promoter Score (NPS) by +12 points within a year through targeted recommendations based on consumer feedback. By guiding cross-functional teams using both market research and operational data, I helped reduce call volumes and increase customer retention rates.My strength lies in turning research into action plans that deliver quantifiable results. Whether it\'s boosting internal poll scores or influencing high-level leadership decisions, my approach is always grounded in data and guided by the voice of the customer.If you\'re looking for someone who can leverage data to enhance your customer experience and influence your bottom line positively, then let\'s connect. Together, let\'s harness the power of market research to make informed strategic decisions that propel growth.
Experience
Senior Market Research Manager
Apr 2025 — Present · Kirkland, WA, US
Education
Evangel University
Bachelor of Arts (B.A.), Communication and Media Studies
Quantic School of Business and Technology
Executive MBA, Business Administration and Management, General
2020 — 2022
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