Alison Smith

Founder & Director of Quisitive Insights @Quisitive Insights

Cheltenham, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2018 — Present

Founder & Director of Quisitive Insights @Quisitive Insights

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Cheltenham, GB

A strategic category and insights consultancy providing a fresh look at your consumers and competitors to ensure you stay one step ahead.

EDUCATION

1998

CIM | The Chartered Institute of Marketing

Diploma, Postgraduate Diploma In Marketing

1990 — 1994

De Montfort University

BSc (Hons) Industrial & Business Systems

SKILLS

FoodBrand ManagementMarketing StrategyIntegrated MarketingRetailFood IndustryStrategyMarketingCustomer InsightManagementTrade MarketingFmcgStrategic PlanningFast-Moving Consumer Goods (Fmcg)MerchandisingProduct Development

ABOUT ALISON SMITH

Strategic forward thinker who distils consumers\' needs and wants into actionable insights. Proficient with qualitative and quantitative techniques, deeply curious and always looking for new and interesting ways to enhance the understanding of both categories and consumers. Launched Quisitive Insights, a new strategic marketing consultancy providing a fresh look at your consumers and competitors to ensure you stay one step ahead.

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Alison Smith — Founder & Director of Quisitive Insights at Quisitive Insights in Cheltenham, GB | Unifers