Alison Victor
Results Driven Manager: AI-Powered Digital, Programmatic Advertising, Client Growth Specialist
- Role
- Account Director at Crimtan
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Alison Victor
Dynamic and innovative Senior Manager with a proven track record in AI driven mobile advertising, programmatic media buying, and comprehensive digital marketing strategies across Advocacy, Pharma/ Rare Disease, CPG, Arts/Entertainment, E-Commerce, and Public Affairs sectors. Expert in leading end-to-end campaign management for multimillion dollar portfolios, delivering measurable business growth, increased ROI, and client retention. Adept at leveraging advanced DSP platforms and analytics tools - DV360, Salesforce, Trade Desk - to optimize paid media, enhance audience targeting, and generate actionable insights.With a strong background collaborating with Fortune 500 companies, top agencies, and high-profile political campaigns, such as the Biden for President Digital Team, I specialize in strategic planning, vendor relationships, RFP development, and cross-functional leadership. Highly skilled in driving client success through technical acumen, creative problem-solving, and proactive communicationEarning a Master\'s degree in Public Relations, Advertising, and Applied Communication from DePaul University, and a Bachelor\'s degree in Digital Media from the School of Media Arts and Design at James Madison University, I am always looking to learn and excel in the space.
Experience
Account Director
Nov 2025 — Present · New York, NY, US
Education
James Madison University
Bachelor of Arts , Digital Media -Minor in Film Studies
University of London
General Studies
DePaul University
Master of Arts (M.A.), Public Relations, Advertising, and Applied Communication
Skills
- Event Planning
- Research
- Digital Marketing
- Press Releases
- Digital Media
- Marketing
- Marketing Communications
- SEO
- Nonprofits
- Event Management
- Digital Strategy
- Crisis Communications
- Fundraising
- Marketing Strategy
- Social Media
- Social Networking
- Microsoft Office
- Online Advertising
- Integrated Marketing
- Community Outreach
- Advertising
- Online Marketing
- Editing
- Social Media Marketing
- Blogging
- Public Relations
- Internal Communications
- Media Relations
- Corporate Communications
- Public Speaking
- Leadership
- Non-Profits
- Strategic Communications
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