Alison Thoms
Marketing | Business Development | Graphic Design
- Role
- Senior Marketing Communications Lead at Interstate Parking Company
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Alison Thoms
I am always exploring innovative ways to enhance customer experience, brand impact, and revenue growth.
Experience
Senior Marketing Communications Lead
Jun 2022 — Present · Milwaukee, WI, US
As a marketing and branding leader at Interstate Parking, I drive strategic initiatives that enhance brand visibility, customer engagement, and business growth. With expertise in branding, digital marketing, CRM automation, and sales enablement, I take a data-driven approach to creating seamless marketing strategies. My work in developing high-impact marketing assets has directly contributed to business expansion, strengthened brand positioning, and played a key role in acquiring new clients.Key Responsibilities & Impact: Branding & Marketing CollateralDevelop compelling pitch decks, proposals, and sales presentations to support business growth.Design white-labeled logos, signage plans, and marketing flyers that align with brand identity. Digital & Content MarketingOversee custom white-labeled website design and content strategy, enhancing patrons parking experience.Create new client launch press releases, social media campaigns, and promotional materials to amplify new parking operations. CRM & HubSpot Marketing AutomationManage HubSpot campaigns, email marketing, and lead nurturing to drive business development initiatives.Optimize automated workflows to improve conversion rates and streamline communication. Sales Enablement & CommunicationsSupport sales teams with tailored proposals and data-driven marketing insights.Ensure brand consistency and alignment across all marketing and communication channels.
Skills
- Mac
- Illustrator
- Advertising
- Microsoft Office
- Sales
- Marketing
- Digital Marketing
- Storyboarding
- Video Production
- Layout
- Adobe Creative Suite
- Indesign
- Graphic Design
- Customer Service
- Logo Design
- Motion Graphics
- Marketing Strategy
- Sketching
- Typography
- Web Development
- Social Media Marketing
- Brand Development
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