Alison Steinlauf Anziska
SVP, Marketing @Edmunds
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WORK HISTORY
SVP, Marketing @Edmunds
Santa Monica, CA, US
Full funnel marketer overseeing Brand, Paid, Design, PR & Comms, Market Insights for all B2C and B2B portfolios. Member of senior executive team responsible for elevating brand awareness, digital traffic acquisition and retention.
EDUCATION
Columbia University
Bachelor's degree, History
SKILLS
ABOUT ALISON STEINLAUF ANZISKA
I’m a senior marketing executive who helps established brands evolve their audience strategies for the next era of digital discovery — blending brand, performance, and data to drive sustainable growth.As SVP of Marketing at Edmunds.com (a CarMax subsidiary), I lead a 20-person team across Brand, Growth, PR, Design, and Insights. My focus: building a marketing organization that can thrive through disruption — expanding beyond SEO-driven acquisition to a diversified mix of channels and trusted brand experiences.Over the past several years, I’ve guided Edmunds through a transformation from a performance-only mindset to a modern “brandformance” engine that connects storytelling, analytics, and measurable ROI.Selected outcomes:231% ROI growth and $16M+ annual revenue contribution from paid channels54% improvement in ROAS and 40% YoY reduction in traffic acquisition cost46% growth in Edmunds’ media share of voice, achieving category leadership in earned mediaWhat drives me is building marketing teams and systems that stay relevant as the landscape evolves — where brand trust, data fluency, and creative experimentation are the levers for future growth.Core Expertise: Growth & Performance Marketing | Brand Strategy | Audience Diversification | Earned Media | Product Marketing | Content & SEO | Analytics-Based Solutions | B2B & Consumer Go-To-Market | Cross-Functional Leadership
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