Alison Spehar
Chief Revenue Officer (CRO) @Ecom Logistics
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WORK HISTORY
Chief Revenue Officer (CRO) @Ecom Logistics
Toronto, ON, CA
Leading the revenue and GTM strategy across marketing, sales and account management.
EDUCATION
York University - Schulich School of Business
Managing for High Performance, Purolator's Leaders Edge Program
Wilfrid Laurier University
Honours Bachelor of Business Administration (BBA)
York University - Schulich School of Business
Managing for Results, Purolator's Managers Edge Program
SKILLS
ABOUT ALISON SPEHAR
A strategic, multi-award winning account-based B2B marketing leader with over 20-years experience successfully leveraging technology, analytics and data-driven insights to build highly targeted, multi-channel, customer-centric programs that integrate sales and marketing to drive revenue and produce measurable business results. Accomplished in shaping the vision, defining the marketing strategy and building the team responsible for developing and executing demand marketing and account-based marketing strategies. Proven track-record of leading change, defining business processes and implementing new ways of doing business. Leadership reputation for building high performing, results-oriented, collaborative teams that like to have fun! I am passionate about leading and developing people. I take pride in helping teammates realize their career aspirations and celebrating their accomplishments. I am known for my dedication, passion and energy. My collaborative style helps me build strong relationships, bring out the best in people and inspire greater collective success. Areas of Expertise: Marketing Strategy and Planning Demand Marketing Strategy and Planning Award-winning Account-Based Marketing Strategy and Execution CRM & Life-cycle Marketing Programs Business, Marketing and Cross-functional Leadership Growth - Revenue Marketing Field Marketing Demand Generation / Lead Management Loyalty / Partner Program Management Digital Marketing – Email / Website / SEO / Paid & Organic Media Sales Enablement / Revenue Operations / Pipeline Reporting Integrated Sales & Marketing initiatives Content strategy and marketing Social Media Marketing Budget and Forecast Management (Expense and P&L) Performance Measurement and Reporting Data Analytics, Modelling & Segmentation Marketing Technology & Salesforce Automation Client-service / Account Management /Agency Experience I am looking for a leadership position within a customer-centric, collaborative, people-first organization that embraces data and technology to drive business results, and promotes opportunities for continuous learning and growth. Please contact me by: a••••••••@gmail.com 51••••••87 alison-spehar.com
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