Alison Robbins

Sales & Marketing Manager @Pacific Hospitality Group

Corona Del Mar, CA, US

Oversee all aspects of 450 private events (corporate, social & weddings) annually, including strategic marketing, lead generation, sales, contract negotiations and client relationship management, ensuring seamless event execution and brand alignment-Lead brand development and marketing initiatives, including budgeting, content creation, social media management, visual content production, and collaboration with external media and PR agencies to maximize brand exposure-Develop and execute creative brand strategies, working cross functional with product, creative, and marketing operations teams to ensure cohesive messaging and brand integration across all touch-points-Produce company-wide marketing materials and re-branded Five Crowns position in the wedding and event industry, increasing visibility and market share-Achieved 3.2x growth in annual private party revenue and 1.7x growth in a la carte revenue through innovative marketing and partnership strategies-Manage project and asset management processes, coordinating with stakeholders, vendors, and internal teams to deliver high impact campaigns and events-Created private event wine lists resulting in 331% growth in beverage sales vs 79% growth for a la carte-Curate influencer and press relationships, leveraging targeted partnerships, community events, and media outreach to drive brand recognition and engagement-Implemented standard operating procedures, streamlined processes, and trained staff, enabling scalable operations and increased profitability-Consistently deliver 5-star client experiences, resulting in improved online reputation and increased customers loyalty-Oversee event teams of 50-100 staff, ensuring flawless execution and client satisfaction-Manage annual donation budgets and select community organizations for brand participation and support, strengthening community ties-Produced monthly virtual program series to maintain client engagement and brand presence during COVID-19.

University of California, San Diego

BA

Syracuse University

Art/Art Studies, General