Alison Krause Reed
B2B Marketing Expert | Revenue Growth Driver
- Role
- Senior Marketing Sales Enablement Manager at Flexe
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Alison Krause Reed
Accomplished Marketing Campaign Manager with demonstrated experience in the technology industry. Proven track record of developing and executing successful marketing strategies that drive revenue growth. Expertise includes go-to-market planning, marcom execution, and demand generation. Passionate about leveraging data and analytics to inform marketing decisions and optimize campaigns. Collaborative team player who thrives in fast-paced environments and enjoys working cross-functionally to achieve business objectives.
Experience
Senior Marketing Sales Enablement Manager
Jun 2024 — Present · Austin, TX, US
Strategic Marketing Sales Enablement Manager with proven expertise in driving revenue growth and developing high-impact sales content for leading logistics and technology organizations. Skilled at partnering cross-functionally to deliver innovative marketing programs and enable sales teams to excel.•Partner with Sales and Account Management teams to create compelling presentations, proposals, and sales collateral, supporting consistent and effective storytelling.•Lead the development and execution of targeted Account-Based Marketing (ABM) programs, driving new revenue opportunities from key accounts.•Collaborate with Product Marketing to design customer-facing materials, including battle cards and competitive matrices, enhancing sales planning and support.•Facilitate continuous improvement by collecting feedback, synthesizing insights, and implementing action plans to optimize sales enablement processes.•Provide strategic event and logistical support to the Senior Field Marketing Manager for high-impact customer experience programs and executive-level participation, strengthening key account relationships.
Education
Mays Business School - Texas A&M University
BBA, Management
2004 — 2008
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