Alison Principe
Director, Global Brand & Reputation Research @Citi
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WORK HISTORY
Director, Global Brand & Reputation Research @Citi
New York, NY, US
Leading Citi\'s Global Brand and Reputation measurement research, firmwide across all key audiences for Citi\'s five interconnected businesses.
EDUCATION
Michigan State University
Bachelor of Arts (B.A.)
SKILLS
ABOUT ALISON PRINCIPE
I have over 20 years of experience in identifying and transforming consumer data into actionable insights that inform brand and communications strategies, guiding the growth of numerous brands and product offerings.I am a thought leader with a sophisticated understanding and application of research methodologies and design, informed by years of leading and executing various end-to-end research projects and complex analyses. I am a high-energy, dynamic leader with a strong vision and skill in inspiring clients and teams to think outside of the box, leading to better method, design, interpretation, storytelling, and overall thought leadership. I have a passion for collaboration that leads to lasting partnerships and friendships with clients and colleagues alike. I have a proven track record of building long-term relationships with clients as a trusted advisor, and a strong coaching style that instills a vibrant internal culture, with an emphasis on collaboration, curiosity, and empowerment of team members.Proficient across a wide array of disciplines, a mixed method practitioner with extensive experience designing and executing Quantitative & Qualitative research including: brand & communications tracking, brand experience, positioning, creative & concept development, product innovation, ethnography, usage & attitudes, segmentation & target illumination, media optimization, portfolio optimization, predictive analytics, data curation and storytelling, overall strategy, and business development and marketing.
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