Alison Murphy

Supporter Experience Manager @RNLI

Responsible for the provision of efficient and professional customer care to all RNLI supporters and enquirers – building relationships and assisting in increasing the Lifetime Value of each supporter. Managing the day to day operations of the Supporter Experience department (Inbound/Outbound reactive and proactive telephone provision, Supporter Administration, In Memory & Legacy Administration, Event support and administration and Fundraising in Aid of support, including the training and development of all Supporter Care staff to ensure the supporter journey is reinforced at every opportunity - maximising income and commitment from all supporters- optimising the supporter experience.