Alison Mobley
Data-Driven Marketing & Audience Development
- Role
- Consultant, Project Lead at The Roost
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Alison Mobley
With over 15 years of experience in strategic marketing and media planning, I bring a deep understanding of audience behavior, campaign strategy, and data-driven decision-making. Skilled at turning complex data into insights that improve campaign performance, audience targeting, and media optimization. I’m passionate about blending creative strategy with analytical thinking to drive growth and innovation.
Experience
Consultant, Project Lead
Jun 2025 — Present
Leading end-to-end launch strategy for a video podcast, leveraging audience insights and SEO data to optimize visibility, platform placement, and discoverability.• Developing high-impact creative assets and data-informed sales materials to support sponsorship readiness.• Creating audience forecasts and managing cross-platform promotions, using analytics to maximize reach across editorial and network placements.
Education
UC Santa Barbara
BA
Skills
- Broadcasting
- Advertising
- Social Media
- Broadcast
- Publicity
- Social Media Marketing
- Television
- Video
- Content Strategy
- Entertainment
- Marketing
- Media Relations
- Press Releases
- Digital Media
- Film
- Video Production
- New Media
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