Alison Mitchell

About Alison Mitchell

Experienced public affairs professional, skilled in strategic communications, branding, media relations, writing, editing, marketing, crisis communications, event planning and graphic design.

Experience

1. Deputy Director of Communications

   National Air And Space Museum, Smithsonian Institution

   Sep 2019 — Present · Washington, DC, US

   Co-led the rebrand initiative for the Museum in 2022. Working with Museum stakeholders and a branding firm, created the Museum\'s first unique Smithsonian co-branded logo, style guide, brand assets and messaging, as well as the strategic rollout and implementation of the new brand- Continue to manage brand reputation and image pertaining to strategic communications and outreach, partnerships, external requests and crisis communications.Led outreach strategy for the reopening of the Museum\'s west end and eight newly renovated galleries in October 2022- Helped ensure social media plan, web updates and PR worked in tandem to produce consistent messaging and build excitement leading up to opening- Secured stories with NBC\'s TODAY Show, CNN, CBS, the Washington Post, NPR, Washingtonian, Travel + Leisure, Bloomberg and Space.com among others.Helped lead communications strategy through the challenges of the global pandemic, keeping the public informed of the Museum\'s status and digital offerings in an constantly changing environment.

Education

• Corcoran College of Art and Design

  Web Design Certificate, Graphic Design

  2009 — 2011

• University of Richmond

  BA, Studio Art

  2002 — 2006