Alison Leonard
Head of Acquisition @every®
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WORK HISTORY
Head of Acquisition @every®
Berlin, DE
EDUCATION
Universidad de Alcalá
Erasmus Exchange Programme
TEFL UK
150 Hour TEFL Course, Teaching English as a Second or Foreign Language
Trinity College Dublin
Bachelor’s Degree, Business Studies and Spanish
Ursuline College Sligo
High School
SKILLS
ABOUT ALISON LEONARD
A passionate performance marketer, specialising in paid social for e-commerce brands, but with hands on experience of all major channels. 9+ years of experience helping brands to scale & acquire new customers across Europe, the US & Canada. My areas of expertise include- Digital Marketing & Media Buying- New Customer Acquisition - Marketing Strategy- Paid Social - Facebook/TikTok/Pinterest/Snapchat Ads- PPC - Google/Bing Ads- Influencer Marketing- E-commerce for DTC Brands- Creative Strategy & Testing - Conversion Rate Optimisation - Data Analysis & Reporting - Measurement & Attribution- Copywriting & Content
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