Alison Kennedy
Senior Marketing Leader, Brand Strategist & Growth Driver
- Role
- Director of Marketing North America at frank green
- Location
- Boulder, CO, US
- LinkedIn followers
- 500 followers
About Alison Kennedy
20+ years experience and expertise leading high-performing marketing teams in-house and at creative agencies. Proven track record driving results for prominent B2B and B2C brands like Danone, LoadSpring, L’Oreal, Life Time Fitness, Subaru, The North Face, and the State of Colorado. Enjoys working on-site. ZONES OF GENIUS STRATEGIC MARKETING LEADERSHIP Proven track record of driving 20-30% year-over-year agency growth through visionary leadership and strategic marketing initiatives for B2B and B2C clients. Ensure alignment between marketing efforts and overall business goals. BRAND STRATEGY, MESSAGING & STORYTELLING Deep expertise crafting compelling brand stories, developing and executing strategies that resonate with target audiences and building strong brand identities across industries from CPG to technology. CROSS-FUNCTIONAL COLLABORATION Natural collaborator that leads cross-departmental teams to break down silos, promote seamless delivery of marketing initiatives and achieve company-wide goals. CUSTOMER ACQUISITION, RETENTION, & CENTRICITY Leverage customer insights and data-driven strategies to drive acquisition and retention. Focus on customer lifetime value and creating personalized experiences that foster long-term loyalty. DATA ANALYTICS & BI DRIVEN DECISION MAKING Keen ability to interpret data and apply business intelligence to inform marketing strategies, optimize campaigns and enhance ROI with data-backed decision-making. TEAM CHAMPION & MENTOR Trusted mentor and leader that nurtures high-performing teams with minimal attrition. Champion of professional growth and development while maintaining a culture of collaboration, creativity and retention.
Experience
Director of Marketing North America
Jan 2025 — Present · Golden, CO, US
Education
Indiana University Bloomington
BA, English, Environmental Studies
1992 — 1996
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