Alison Johnston
VP/Director at Digitas North America (Publicis Groupe)
- Role
- Vice President Director at Digitas North America
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Alison Johnston
10+ years experience in marketing and advertising working with global financial services and tech clients. Experience ranges from strategic planning to campaign execution, management, and analysis in both the B2B and consumer spaces. Current focus on brand and media strategy.
Experience
Vice President Director
Sep 2024 — Present · Boston, MA, US
Digitas is the premier integrated advertising agency within Publicis Groupe, connecting media, creative, data, and technology to deliver modern marketing.Publicis Groupe is the largest communications group in the world and a leader in marketing, communication, and digital business transformation.
Education
The Taft School
High School Diploma
2007 — 2011
Université Paris-Sorbonne
International Relations & Art History
2013 — 2013
Boston College
B.A., International Studies, Political Science Concentration
2011 — 2015
Skills
- Event Planning
- Data Analysis
- Photography
- Advertising
- Marketing
- International Relations
- Powerpoint
- Microsoft Excel
- French
- Graphic Design
- Demand Side Platform
- Research
- Social Networking
- Teamwork
- Art
- Social Media
- Leadership
- Microsoft Office
- Programmatic Media Buying
- Public Speaking
- Teaching
- Microsoft Word
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