Alison Humphries
Sales Enablement & Marketing Leader
- Role
- Sales Enablement & Partner Marketing Manager at Finocchio Consulting
- Location
- Henderson, NV, US
- LinkedIn followers
- 500 followers
About Alison Humphries
Astute marketing and sales enablement leader that drives sales and market leadership for software, cloud, and services. Accomplished technology leader demonstrating progressive levels of leadership for global, technology companies. Creative content strategist with a passion and expertise in brand development, content marketing, customer engagement, and analytics-based decision making, as well as field and partner enablement. Proven marketing and sales architect delivering omni-channel campaigns from concept to execution, with a focus on strategizing optimal messaging content and channels to achieve set goals. Proven ability in developing marketing and instructional strategies and techniques necessary to prospect and define opportunities, develop solutions, and close complex SaaS and Cloud sales opportunities. Skilled in strategic planning and implementation; able to prioritize effectively, multi-task and achieve business objectives within time and budget. Accomplishments Strategized, developed, and delivered a global enablement program for sellers and system engineers, including training (live and virtual), events, web repository, video, printed content, and social, doubling sales each year for telco and edge cloud.(VMware) Designed and executed a 360-marketing and enablement plan to launch partner programs for systems and software integrators, consultants, and software lifecycle advisors, driving more than 20% annual growth of cloud, XaaS, Cisco One, collaboration, data center, and security software products globally.(Cisco) Created and managed global go-to-market and field and partner enablement programs for industry-leading companies including Intel, Apple, AT & T, Sun Microsystems, Microsoft, PayPal, plus many start-ups, driving significant increases in sales and market acceptance for their products.(Garnett Group Consulting)
Experience
Sales Enablement & Partner Marketing Manager
Mar 2021 — Present · Henderson, NV, US
Education
San José State University
Bachelor of Science (B.S.), Business Administration - Marketing and Economics
1978 — 1982
University of Nevada, Las Vegas
Masters of Science, Educational Psychology
2010 — 2012
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