Alison Hiatt
CMO | CRO | CDO | Brand Transformation Leader | Digital Growth & Customer Acquisition Strategist | Driving Revenue Through Creative + Data-Driven Marketing
- Role
- SVP Brand Marketing & Creative at Petco
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Alison Hiatt
Growth-focused marketing executive with a track record of scaling consumer brands across retail, digital, and service sectors. I’ve led marketing, brand, and digital teams at companies ranging from startups to global icons—including Vera Bradley, Salt & Straw, Banfield Pet Hospitals (Mars), Amazon, Starbucks, REI, and Hanna Andersson.I bring a rare balance of creative brand-building and data-driven strategy—equally at home inspiring breakthrough campaigns or optimizing performance metrics. Known for growing revenue, teams, and customer connection, I thrive on building brands that matter and teams that win together.Outside of work, I recharge with hikes, dogs, documentaries (I’ve made two!), and many \'retail therapy\' sessions.
Experience
SVP Brand Marketing & Creative
Feb 2026 — Present
Education
Texas A&M University
Masters, Marketing
Portland State University - School of Business
B.S., Marketing
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