Alison Henry

Manager, Digital Content @World Wildlife Fund

Washington, DC, US

Pitches, reports, writes, and edits feature stories for an annual audience of 20 million at worldwildlife.org and readers of World Wildlife magazine, breaking down complex topics for both general and business audiences.• Leads, executes, and tracks a data-driven digital content strategy across multiple platforms including web, social, and advocacy by analyzing data from Google Analytics and incorporating SEO research into decision making.• Leads and implements SEO strategy for all editorial content on worldwildlife.org.• Collaborates with social media, advocacy, media, and programmatic teams to promote editorial content across digital platforms and convert general audiences to donors and activists.• Conceptualizes and produces captivating digital interactives for worldwildlife.org, considering user experience and journeys.• Manages relationships with freelance writers, creatives, and video and design vendors to develop engaging advocacy campaigns to build WWF’s profile, encourage audiences to act on organizational initiatives, and increase donations.• Assists in content placement decisions for a monthly newsletter sent to 1.2 million people, featuring WWF’s latest work to engage audiences, donors, and activists.• Identifies stories and opportunities for the media relations team that elevate the organization’s mission and support the public relations strategy.• Developed a digital app for World Wildlife magazine, allowing users to experience the publication with additional assets and video.