Alison Hatfield Martinez
Director of Product Development
- Role
- Director of Product Development at Made By Mary
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Alison Hatfield Martinez
Merchandising professional with 13+ years of omni-channel experience in Accessories, blending creativity with strategic business acumen. Passionate about product development and trend forecasting, with a keen eye for emerging styles and market shifts. Equally analytical, leveraging deep expertise in business analytics, inventory management, and sales optimization. A strong leader skilled in driving both product innovation and revenue growth through well-balanced assortments and data-driven merchandising strategies.
Experience
Director of Product Development
May 2025 — Present
Education
Iowa State University
Bachelor of Science Dec, Apparel Merchandising
2005 — 2009
University of Arts London- London College of Fashion
Bachelor of Science, Study
2009 — 2009
Skills
- Styling
- Fashion Illustration
- Trend
- Store Management
- Merchandise Planning
- Sportswear
- Merchandising
- Fashion
- Sales
- Fashion Buying
- Retail Buying
- Assortment
- Time Management
- Footwear
- Visual Merchandising
- Customer Service
- Trend Forecasting
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