Alison Grashaw
- Role
- Principal Product Manager at Thrive Market
- Location
- Santa Monica, CA, US
- LinkedIn followers
- 500 followers
About Alison Grashaw
Product Management leader with 12 years of experience. I build great experiences for…
Experience
Principal Product Manager
Jul 2020 — Present
Created & launched new experience for selling Frozen on Thrive Market, from ideation and user research, to execution, to post-launch monitoring of engagement and sales metrics. New experience resulted in a 3x increase in frozen sales. Drove the execution of the redesign of the personalized homepage and product detail pages, driving KPIs of add to cart rates, and conversion rates.
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