Alison Fetterman Adams

About Alison Fetterman Adams

At Godfrey, strategy and analytics come together to help B2B industrial brands turn complexity into clarity. As VP of Strategy & Analytics, I lead the vision behind how data, insight, and creativity fuel marketing programs that generate demand and deliver measurable growth.Our focus is on empowering clients to make confident, informed decisions through deeper audience understanding and smarter use of digital marketing and analytics. By uncovering what drives buyers, we help brands shape strategies that resonate across every stage of the customer journey and lead to meaningful business outcomes.The Strategy & Analytics team works collaboratively with clients and internal partners to translate market intelligence into actionable marketing strategies. Through integrated campaigns and performance-driven storytelling, we create programs that connect with audiences, strengthen brand positioning, and deliver real results.

Experience

1. VP, Strategy & Analytics

   Godfrey

   Oct 2021 — Present

   At Godfrey, I lead the Strategy & Analytics group, ensuring that every marketing initiative is backed by insights, data and a deep understanding of the audience and industry. My role spans research, strategic planning, campaign development and agency-wide change management, including evaluating new technologies, operationalizing new processes and refining our offerings.

Education

• Grove City College

  BA, English/Communications

  1995 — 1999

Skills

• Digital Marketing
• Marketing Management
• Email Marketing
• Advertising
• Mobile Marketing
• Social Media Marketing
• B2b
• Direct Marketing
• Web Analytics
• Integrated Marketing
• Account Management
• Brand Management
• Marketing Strategy
• Competitive Analysis
• Creative Direction
• B2b Marketing
• Analytics
• Brand Development
• Lead Generation
• Management
• Digital Strategy
• Marketing Communications
• Facebook
• Social Networking
• Corporate Communications