Alison e Paye

Head of Creative International Licensing @Discovery Inc

London, GB

Manage and execute the overall creative look for all international Licensing products and Program Sales collateral; including packaging design, POP materials, style guides, branded retail areas, marketing materials, catalogues, sales presentations, tradeshow materials and premiums and ensure brand consistency across all lines of business. Manage the licensed product development strategy and rollout for multiple Discovery brands across all categories including channel brands and program franchises for all international regions. Accountable for managing the creative budget and ensuring that Discovery values, QA and brand appropriateness are maintained. Manage a team and work closely with Discovery regional offices, Licensing agents, design agencies, key retailers and FMCG partners across the International markets. Very experienced in the markets of LATAM, EMEA, MENA and ASIA in terms of retail landscape, licensees, agents and local challenges.