Alison E. Gerlach

About Alison E. Gerlach

As Chief Commercial Officer at Monarch Learning Labs, I lead the commercial strategy redefining how complex, regulated technologies are trained, adopted, and scaled.In high-stakes industries like medical technology, life sciences, and advanced manufacturing, training is not an afterthought, it is a commercial differentiator. Adoption, utilization, and revenue expansion depend on it. I operate with that reality at the center of every growth decision.My work focuses on architecting integrated commercial systems, aligning positioning, go-to-market strategy, professional education, and revenue execution into a disciplined growth engine. From early market entry to enterprise expansion, I build infrastructure that supports sustainable scale: clear value articulation, structured demand generation, cross-functional alignment, and measurable performance outcomes.Alongside my CCO role, I continue to advise executive teams through The Hill Group, partnering with C-level leaders on strategic marketing, organizational clarity, and commercial planning across both corporate and nonprofit environments. That work reinforces a core principle: growth is not driven by campaigns, it is driven by systems.Strong commercial leadership requires precision. Clear positioning. Operational discipline. And the ability to translate complexity into momentum. That is the work I lead.

Experience

1. Sr Consultant, Commercial Strategy

   The Hill Group, Inc. - Management Consultants

   Jan 2024 — Present · Pittsburgh, PA, US

   As a Senior Consultant at The Hill Group, I advise executive teams and mission-driven organizations on commercial strategy, brand positioning, and cross-functional alignment. My work centers on helping nonprofit and workforce-focused institutions clarify their value, strengthen stakeholder communications, and align marketing and sales efforts to measurable growth objectives.Engaged primarily by leadership teams seeking strategic communications and brand architecture support, I lead initiatives that connect organizational vision to operational execution.Representative engagements include:• Leading strategic marketing and target segmentation planning for ALIC @ Bessemer, a regional advanced manufacturing workforce initiative powered by Allegheny College• Facilitating commercial Kaizen and value stream mapping sessions to improve go-to-market clarity and internal alignment• Designing executive-level communications frameworks to support change management and stakeholder engagement• Applying Lean Six Sigma methodologies to streamline execution and uncover scalable growth opportunitiesThis advisory work complements my CCO leadership, reinforcing a systems-based approach to growth particularly in complex, stakeholder-driven environments where clarity and alignment are critical to success.

Education

• Kellogg Executive Education

  Chief Marketing Officer Certifcation, Marketing

• Penn State University

  Bachelor of Arts (B.A.), Literature

  1997 — 2001

• Point Park University

  Master of Business Administration (MBA), International Business

  2009 — 2011