Alison Duckworth

Director @Epona Marketing Limited

GB

As Director of Epona Marketing, I have led a wide range of strategic projects across the visitor economy, tourism, culture, and placemaking sectors. My experience spans destinations including Liverpool, Manchester, Staffordshire, Lancashire, Peak District and Derbyshire, and Cheshire, working with Local Visitor Economy Partnerships (LVEPs), tourist boards, local authorities, attractions, culture and heritage organisations.I have developed and delivered brand strategies, digital and marketing plans, visitor economy frameworks, and commercial growth strategies, helping clients shape strong place identities, improve performance, and achieve long-term sustainability.Experience highlights include:Leading visitor economy strategies for councils and regional partnerships.Developing brand and marketing strategies for Trentham Gardens, Weston Park and Port SunlightAdvising VisitEngland on the international positioning of cultural and heritage assetsBusiness support for SMEs through government-funded programmes, securing funding, delivering training, and mentoring teams to embed business resilience and growthTransformational change programmes for attractions, destinations and B2B clientsThis experience has provided extensive experience in leadership, destination development, partnership working, and placemaking delivery, supporting transformational change across the regional and national visitor economy.