Alison Carrico
Lifecycle Marketing Copywriter @Daily Drop
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WORK HISTORY
Lifecycle Marketing Copywriter @Daily Drop
Drive revenue growth by creating high-converting email automations and campaigns that match Daily Drop’s most engaged travel enthusiasts with the right products and offers. • Increase conversions through data-driven segmentation, performance analysis, and continual A/B testing. • Develop compelling sponsored content in partnership with leading travel brands, ensuring on-brand storytelling that delivers measurable results. • Collaborate cross-functionally to align messaging and maximize lifetime customer value.
EDUCATION
California State University-Sacramento
Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication
Woodland Community College
General, General Studies
ABOUT ALISON CARRICO
As a seasoned Channel Marketing Manager, I bring over a decade of experience in driving…
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