Alison Caporimo

About Alison Caporimo

I\'m a data-driven content leader who creates high-performing content that engages…

Experience

1. Director of Content and Community

   Chatbooks

   Feb 2020 — Present

   Execute on big picture content strategy across social, web, email and partnership channels • Foster brand trust through founder voice initiatives • Drive campaigns that level up to brand affinity and awareness, as well as conversion • Launch company newsletter that has very high engagement, open and CTO rates • Plan out SEO keyword strategy for the Chatbooks blog, which has seen an 800% increase in organic traffic since I joined the company • Launch a content vertical in the Chatbooks app to increase time spent and brand affinity • Identify and carry out new and splashy partnerships to capture top of funnel impressions • Jump in to create videos, emails and social content as needed to ensure that what needs to get done gets done • Work closely with PR team to create buzzy campaigns that attract press • Oversee highly engaged founder podcast, which is in the top 5% of downloads across all podcasts nationwide • Develop and assign out content for YouTube, TikTok, Instagram, Pinterest and more • Oversee brand ambassador program to create organic social buzz

Education

• Birkbeck, University of London

  Study Abroad

• New York University

  Bachelor of Arts (B.A.), English and American Literature, Creative Writing

Skills

• Fact-Checking
• Books
• Copywriting
• Web Content
• Advertising
• Ap Style
• Journalism
• Editorial
• Incopy
• Copy Editing
• Blogging
• Magazines
• Feature Articles
• Content Strategy
• Publishing
• Publications
• Content Development