Alison Sheehy
Management Director @ FCB Chicago | Driving Brand Strategy and Growth. Leading Omni-Channel Programming, Commerce, Alcohol Brands and B2B
- Role
- Management Director at Fcb Chicago
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Alison Sheehy
Brand lead with 10+ years of experience driving growth for CPG and beverage brands. Proven expertise in developing retail activation strategies, executing large-scale shopper campaigns, and managing budgets. Skilled at bridging marketing and sales functions, leading cross-functional teams, and leveraging shopper insights to influence consumer behavior. Adept at vendor management, POS material execution, and national program launches. Passionate about purpose-driven brands, sustainability, and creating engaging experiences.
Experience
Management Director
May 2023 — Present · Chicago, IL, US
Clients: Jack Daniel\'s Family of Brands, Ready to Drink, Boeing, NextEra Channels: Brand Strategy, Omnichannel executions, shopper marketing, trade, commerce, social, digital • Lead cross-functional teams for Jack Daniel’s and Boeing, overseeing B2C and B2B brand strategy, shopper activations, and retail marketing campaigns.• Developed omnichannel strategies that enhanced in-store engagement, shopper conversion, and repeat purchase.• Partnered with sales leadership to align retail execution with brand objectives and revenue goals.• Managed vendor relationships and budgets, ensuring efficient use of resources across promotional campaigns
Education
Marquette University
Bachelor of Arts - BA, Advertising, Minor in Psychology
Skills
- Onboarding
- Powerpoint
- Microsoft Office
- Sales
- Organizational Effectiveness
- Cold Calling
- Editing
- Temporary Placement
- Team Building
- Interviews
- Social Media
- Shopper Marketing
- Advertising
- Recruiting
- Marketing
- Media Relations
- Public Speaking
- Training Delivery
- Operations Management
- Communication
- Event Planning
- Radio
- Consumer Package Goods
- Customer Service
- Account Management
- Marketing Communications
- Email Marketing
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