Alison Bridgen

Crm Project Manager @Sinclair

Chester, GB

As CRM Project Manager at Sinclair, I led the global CRM rollout from 4 to 14 Injectable country markets and launched 5 direct EBD country markets. I optimised and streamlined sales processes, significantly improving user adoption, and delivered enhanced global reporting for forecasts, revenues, and sales activities, giving the business stronger commercial oversight.• Lead the development and execution of the global CRM strategy, taking full ownership of its planning, implementation, and optimisation. • Collaborate extensively with third-party developers to deliver tailored CRM solutions that align with overall global business objectives.• Lead the management of cross-functional stakeholder relationships, engaging with teams across sales, marketing, and operations, as well as liaising directly with Heads of Country/Region and C-suite executives to ensure strategic alignment and buy-in for CRM initiatives.• Direct end-to-end project delivery, from facilitating requirements workshops and conducting detailed process mapping, through to designing bespoke solutions, overseeing rigorous testing phases, coordinating comprehensive user training sessions, and providing ongoing support post-implementation.• Oversee the mapping and integration of data for automated workflows between the CRM system and both internal and external applications, including ERP platforms, thereby enhancing operational efficiency and ensuring seamless data flows across business-critical systems.• Conducted risk assessments for various projects and responsible for upholding quality assurance standards, proactively identifying potential challenges and implementing mitigation strategies to ensure successful project outcomes.