Alison Bonfield

Relationship Manager @Npa - National Pharmacy Association

Exceptional member relationships achieved working collaboratively.• New business and retention targets overachieved. 120 % of new subscriber target.• Successfully introduced strategies to proactively manage member retention• Successful collaboration with key pharmacy stakeholders, including LPCs, Trusted Partners and Buying Groups.• Created structured research programme to really understand member sentiment, needs, and drivers of engagement. Introduced mechanism to measure member sentiment. Created Insights file to capture members goals and challenges. • Created and delivered advocacy updates and policy conversations for members to attend • Lead an internal team on an interim basis, project managed the wind- down of a key course ensuring minimal disruption, rewrote member communication emails, compiled comprehensive toolkits to support student completions, and new engagement approach to improve student completions.• Collaborated with Apprentieship supplier and achieved internal buy in to link MCA and ADAC course to their apprenticeship courses, delivering an additional of revenue through 594 courses. • Exceeded targets to deliver new partner services profitably and ensuring a positive user experience.• Internal collaboration with Learning and Development, Clinical directorates and trusted partners to formulate strategies to ensure value. Engagement sits at over 90% for Learning and Development • Created and lead initiative to influence TPs to support NPA Campaigns• Created trade communication tools including the creation of newsletters on business-critical topics, slide deck for member engagement and guides to key NPA directorates to explain who they are, what value they offer. • Regular update email was cited by an LPC as “what good looks like”—a standard they aspire to.• Ongoing thought leadership contribution to high quality insight and ideas that shape Learning and Development and Membership strategies during internal planning sessions.