Alison Bilbo
Account Director @Snow Companies
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WORK HISTORY
Account Director @Snow Companies
Drive client initiatives, develop brand strategies, and deliver on marketing tactics within rare disease, dermatology, oncology, and neurology; each with unique marketing brand objectives• Prepare and analyze reports to recognize trends and prepare appropriate recommendations or conclusions to assigned accounts• Executed and launched multichannel consumer experience strategies • Develop SOWs, execute marketing deliverables from pre-concept through OPDP submission•Evaluate and analyze targeted markets and strategies to identify potential consumers of products and/or services• Manage and track projects with both internal and external service teams to meet and exceed deadlines• Delivered account growth year over year
EDUCATION
Virginia Commonwealth University
of Study: Bachelor of Science, Mass Communication; Public Relations
SKILLS
ABOUT ALISON BILBO
Strategic and analytical marketing professional with experience creating innovative and cohesive multichannel marketing strategies that effectively leverage digital and print media to deliver messaging to key targets. Collaborative, with demonstrated skills in interacting directly with pharmaceutical brand leads and communicating brand needs to internal stakeholders, to build comprehensive marketing strategies that speak to product strengths and drive growth for strategic imperatives.
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