Alishba Salman
Project Manager @Bell
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WORK HISTORY
Project Manager @Bell
Toronto, ON, CA
EDUCATION
Institute of Business Administration
Bachelor of Science in Accounting and Finance, Accounting and Finance
Ivey Business School at Western University
Master of Science Management Business Analytics, Business Analytics
ABOUT ALISHBA SALMAN
Driving Data-Driven Innovation in Customer Experience & Marketing With 4 years of experience across telecommunications, digital media, and marketing, I specialize in leveraging data, machine learning, and innovative strategies to enhance customer journeys and deliver measurable business outcomes. At Bell, I’ve optimized customer experiences by analyzing terabytes of data, improving self-serve processes, and boosting digital engagement with GenAI and hyper-personalization. Previously, at Brainchild Communications, I led award-winning marketing campaigns, delivering 5.1x ROI and driving impactful performance marketing strategies. Core Skills: Data Analytics & Machine Learning for CX Optimization Performance Marketing & Digital Engagement 🤝 Cross-Functional Collaboration & SAFe Agile I thrive on solving complex challenges and creating customer-centric solutions. Let’s connect to collaborate on innovative projects!
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