Alisha Virk
Associate Vice-president, Legal Counsel @Canadian Tire Corporation
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WORK HISTORY
Associate Vice-president, Legal Counsel @Canadian Tire Corporation
Enterprise commercial legal lead supporting technology, retail, marketing, licensing and strategic growth initiatives across multiple banners (Mark’s, SportChek, Canadian Tire) and owned brands- Lead legal strategy for enterprise IT procurement, negotiating complex SaaS, cloud, AI, services and data processing agreements- Advise on acquisitions, minority investments (Seed–Series B), joint ventures and long-term strategic partnerships, including support for internal venture capital arm- Provide strategic counsel on marketing, competition, consumer protection and commercial initiatives- Oversee domestic and international licensing portfolio and advise on franchise matters- Manage and mentor legal analysts; drive contracting process improvements and cross-functional efficiency.
EDUCATION
University of Calgary
B.A., English Literature
University of Ottawa
J.D., English Common Law, Option in Law & Technology
SKILLS
ABOUT ALISHA VIRK
Associate Vice-President, Legal Counsel at Canadian Tire Corporation | Mark\'s | Sport Chek
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