Alisha Taylor
Associate Principal Consultant @Mintel
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WORK HISTORY
Associate Principal Consultant @Mintel
EDUCATION
Old Dominion University
Bachelor of Science - BS, Marketing + Business | Emphasis in Fashion (Minor in Digital Marketing)
VCU Brandcenter
Master of Science - MS, Creative Brand Management + Strategy
ABOUT ALISHA TAYLOR
With a background in Brand Strategy and Brand Management, I specialize in data- and insights-driven marketing and advertising strategies that propel businesses forward. Over the past several years, my responsibilities have revolved around problem-solving, innovation concepting, campaign developments, and research analysis to determine new ways of driving growth through brand strategies + tactics. This has allowed me to excel across many categories and industries such as beauty and personal care, fashion, health + wellness, retail, technology, entertainment, health care, food & beverage, gaming, and many more.
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