Alisha Mehrotra
Creative Designer at Officebanao || Perplexity AI Business Fellow’25
- Role
- Creative Designer at Officebanao
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Alisha Mehrotra
Rooted in product thinking and UX strategy, my approach focuses on transforming…
Experience
Creative Designer
Aug 2023 — Present · Gurugram, IN
UX Collaterals:• Enhanced user experience across web and mobile platforms through intuitive, user-centric solutions.• Designed and developed landing pages, managing user flow, journey mapping, UI design, prototyping, and content.• Optimized lead generation pages to improve conversion rates.• Revamped the \"Start Your Journey\" page with an interactive quiz and gamification to boost engagement and learning.• Led the website redesign for improved navigation, user experience, and engagement.• Developed category and city-specific pages for better audience targeting and SEO, increasing visibility.• Ensured design consistency by streamlining headers, footers, and pop-up banners for a cohesive brand identity.Marketing Collaterals:• Created and executed social media and performance marketing campaigns to enhance engagement and ROI.• Designed digital assets, including Pinterest infographics, email/WhatsApp templates, blog banners, and leaderboard ads, to improve communication and visibility.
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