Alisha Fernandes
Senior Communications Manager @Organigram Global
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WORK HISTORY
Senior Communications Manager @Organigram Global
Toronto, ON, CA
External & Executive Communications Responsible for developing and managing the strategic corporate communications plan and budget Working closely with the CEO on her external communications and thought leadership strategy which includes media relations, public speaking and drafting of articles, speeches and press releases amongst other communication material. Working on enhancing brand visibility for the corporate brand within the local and international media landscape Developed and manage the community engagement strategy for the brand on LinkedIn Introduced the #Organigramspotlight series that has resulted in one of the most engaging pieces of content for the brand. Identified, trained, and developed key messages for spokespeople in their areas of expertise. Managing relationships with suppliers and agencies to deliver high-quality communications on time and within budgetInternal Communications Spearheading and launched townhalls that are conducted LIVE every month with the CEO. In charge of drafting all the content – script, presentations, etc. Provide strategic recommendations and collaborate with cross-functional teams and senior executives to shape the organization\'s messaging and enhance its reputation. Managing internal communications which includes communication platforms with the CEO and the senior leadership team, timely corporate updates, creating a unified corporate experience amongst all facilities through visual branding opportunities. Embedded the organization’s Vision, Mission and Values in all aspects of communication to create familiarity and recall. Corporate Social Responsibility Launched the brand’s social impact program Organigram Operating for Good Spearheading the program and managing Ambassadors across the country to ensure the objectives of the program are being met
EDUCATION
University of Mumbai
BMM from Wilson College, Advertising
SKILLS
ABOUT ALISHA FERNANDES
As a senior Corporate Communications professional with an eye for curating compelling communication strategies, I have extensive experience developing strategic communication plans, managing PR, internal and external partnerships and providing strategic advice and support to the senior management on business communication strategies. Thanks to my commitment to excel, my decision-making capabilities, my ability to work independently as well as lead a group of individuals, and my meticulous approach to my work, I have had a significant growth trajectory in my career. I am an observant learner who likes to take charge and I do not shy away from challenges. Instead, Ilead from the front, embracing every learning opportunity that comes along the way. I was fortunate tohave worked in organizations that have a presence across geographies (Asia, Africa, Europe, Middle East and now in Canada) giving me the opportunity to interact with people from different parts of the world. Through my experience, I have also grown my leadership abilities and recognize specific strengths in individuals and nurture them to explore their potential. I have never stopped being a student of the evolving facets of communication. Most at home in a fast-paced high achieving corporate environment, I have learned that industries may differ, objectives may change and strategies too, but the basic tenets of communication remain unchanged.Thought-provoking, engaging and inspiring communication is here to stay.
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