Alisha C. Adams
Lead, Housing Access, Strategy & Impact @Fannie Mae
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WORK HISTORY
Lead, Housing Access, Strategy & Impact @Fannie Mae
Washington, DC, US
Accelerated Fannie Mae’s housing access strategies by aligning enterprise objectives with 12 strategic industry partners, leading to expanded affordable housing initiatives across 20 priority U.S. markets and increased local engagement effectiveness.• Designed and implemented a multi-channel evaluation strategy, including focus groups, live webinar polling, surveys, and a PowerBI dashboard, that improved stakeholder insights, increased initiative adoption rates, and informed leadership decisions through enhanced performance benchmarks and data-driven storytelling.• Led the creation and rollout of Fannie Mae’s Ambassador onboarding program, equipping 30+ employees with consistent enterprise messaging, tools, and presentations to represent key initiatives. This scalable model enhanced brand credibility, increased organizational reach in external forums, and strengthened stakeholder trust through aligned, high-impact communication.
EDUCATION
American University
Master of Arts - MA
Fordham University
Bachelor of Science - BS
ABOUT ALISHA C. ADAMS
Strategic changemaker with 18+ years of experience designing and scaling initiatives at…
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