Alisha Khan
The Marketeer
- Role
- Social Media and Content at DocOnline
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Alisha Khan
As a Social Media and Content Manager at DocOnline, I focus on building a strong and engaging digital brand presence through strategic content planning and meaningful storytelling. My role involves driving content that aligns with business goals, supports thought leadership, and resonates with our audience across platforms.With a master\'s degree in advertising and public Relations from the Indian Institute of Mass Communication, Delhi, I have a solid foundation in developing and executing comprehensive content strategies across various platforms and channels.My expertise thrives on data-informed creativity, seamless cross-functional collaboration, and campaigns that don\'t just talk but connect, influence, and convert.
Experience
Social Media and Content
Nov 2024 — Present · New Delhi, IN
Integrated Content & Engagement StrategyDeveloped and executed platform-specific strategies across social media, WhatsApp, newsletters, emailers, and PR to boost engagement, build brand recall, and grow audience base. Identified real-time trends and brand integration opportunities to stay relevant and impactful.Thought Leadership & Content DevelopmentCollaborated with senior leadership and internal teams to craft high-impact content—ranging from leadership articles and website content to PR stories and newsletters—that aligned with business goals and positioned the brand as a trusted authority.Website & Channel ManagementLed content planning and updates for the website, ensuring alignment with brand voice, business initiatives, and leadership narratives. Maintained consistency across all owned digital channels.Content Planning & ExecutionBuilt and managed monthly content calendars across social media, WhatsApp, emailers, and internal communications. Worked with design and external teams to deliver creative, on-brand messaging that resonated with audiences.Community Engagement & Reputation BuildingManaged online communities by responding to queries, monitoring reviews, and initiating conversations across platforms—including WhatsApp and social media—to build customer trust and reinforce brand credibility.
Education
Indian Institute of Mass Communication, Delhi
Master's
2021 — 2022
University of Allahabad
Bachelor's
2017 — 2020
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