Alisha K

About Alisha K

I'm a Delhi based marketing professional with 8+ years of experience in brand strategy, content marketing, social media, events, brand partnerships & management, influencer marketing, alongside managing and driving creative decisions and teams.

Experience

1. Brand & Marketing

   InsuranceDekho

   Sep 2025 — Present · Gurugram

2. Marketing

   INDmoney

   Jan 2024 — Aug 2025 · Gurugram, Haryana, India

   I work on end-to-end launches for new features at INDmoney—across social, web, in-app and everything in between. I also enjoy writing the occasional blog on the Indian stock market (or anything new and exciting we’re building). It’s a mix of product storytelling, growth thinking, and making sure every launch lands right.

3. Marketing Communications

   Home Credit India

   Oct 2022 — Dec 2023 · Gurugram, Haryana, India

   - Managed the YouTube channel including content strategy, SEO, organic and paid campaigns. - Spearheaded key BTL projects to build awareness and consideration for Home Credit on-ground, including permanent branding like Lollypop & Flanges across 6000+ partner stores pan-India, soft POSM like - posters, danglers, push-pull stickers, phone stickers, T-shirts for Sales, etc. - Executed multiple pan-India multi-lingual BTL campaigns to build visibility at over 20,000 POSes. - Relaunched a financial literacy property on YouTube to educate users on responsible borrowing & financial basics.

4. Senior Manager - Content, Brand Integration & New Initiatives

   Leverage Edu

   Jul 2021 — Sep 2022 · New Delhi

   Leverage Edu is one of the world's fastest-growing ed-tech companies, that assists students end-to-end in securing their admits at leading universities across the globe. During my time with Leverage Edu, I: - Managed the content team successful in taking the website traffic from 300K to 6M+ in 8 months - Independently led the influencer and university marketing verticals - Supported brand partnerships and communications (for shows like Roadies and the first TVC) - Helped identify new channels of organic customer acquisition - Supported the social media team with strategy and copywriting

5. Manager - Content and Partnerships

   Leverage Edu

   May 2020 — May 2022 · New Delhi, Delhi

6. Events Manager

   Josh Talks

   Dec 2017 — Dec 2017 · New Delhi, India

7. Manager - Special Projects and Events

   Josh Talks

   Dec 2017 — Apr 2020 · Gurugram

   Josh Talks is working at the intersection of tech, media & impact, with the mission to inspire, empower and skill future generations of the world. During my time with Josh Talks, I: - Curated and executed Josh Dialogues, a CXO level interview series, that featured the likes of Neeraj Chopra, Kailash Satyarthi and more! - Managed execution for brand campaigns with Facebook and the Election Commission of India - Developed and maintained mutually beneficial relationships with brand partners - Generated monetising opportunities with brand partners in the form of Digital IPs, social media campaigns, endorsements and more - Created brand communication documents and content

8. Branding and Communications

   International Educational Exchange

   Oct 2016 — Dec 2017 · New Delhi

   International Educational Exchange is one of India's oldest educational consultancy firm, with an experience of over 25+ years in helping students achieve their dream education. My role here involves curating and managing all online branding and communications.

9. Content Editor

   Internshala

   Aug 2016 — Sep 2016

   Managed end to end execution of the flagship program Your Internship Story Contest (YIS). The work consisted of marketing the contest, short listing, editing, and publishing the selected stories (out of the 1600+ entries received).

Education

• Indraprastha College For Women

  Bachelor of Arts (B.A.) · Philosophy

  2013 — 2016

• Delhi University

  Master of Arts - MA · Philosophy

  2016 — 2018

• Northwestern University

  Online Certification · Leadership Communication for Maximum Impact

  2020 — 2020

Skills

• Marketing Management
• Marketing Strategy
• Social Media
• Creative Strategy
• Product Management
• Content Development
• Creative Marketing
• Creative Problem Solving
• Product Launch
• Partnerships
• News Writing
• Attention to Detail
• Content Marketing
• Creative Writing
• Creative Briefs
• Marketing
• Multitasking
• Brand Development
• Advertising
• Communications Strategy
• Public Relations
• Visual Concepts
• Education
• Media Relations
• Content Strategy
• Campaign Execution
• Activations
• Brand Building
• Influencer Marketing
• Pages
• Copywriting
• Edutech
• Digital Marketing
• Storytelling
• Brand Management
• Editing
• Brand Marketing
• Marketing Copy
• Marketing Budget Management
• Mentoring