Alisha Berlin

About Alisha Berlin

A marketing professional with over 9 years of experience in managing digital campaigns from strategicplanning to execution. Achieving goals through industry knowledge, sales enablement, team collaboration,effective communication, and time management.

Experience

1. Marketing Campaign Manager

   HCLSoftware

   Sep 2022 — Present

   Campaign Management: Build the campaign foundation for major product launches, lead generation,and analyst events, with a focus on customers and prospects in various markets.*Cross-Team Collaboration: Work closely with the sales team, product marketing, and content team tosupport our strategy with appropriate marketing channels, ensuring all stakeholders are aligned.*Event Execution: Provide campaign support, such as sales enablement, social media presence, leadrouting, and post-event communication, for major industry events.*Project Management: Create a detailed project plan outlining tasks and deadlines for all aspects ofthe campaign process, executing the finalization of the marketing assets from start to finish.*Reporting: Evaluate the results of campaigns based on KPIs such as leads generated, webinarregistration, and email engagement.*Sales Enablement: Host SDR sessions with a campaign overview, email templates, and resources forthe sales team to support their lead follow-up.*Strategic Direction: Lead sales efforts by determining channels to use, creative direction, engagingcontent, and the blueprint to accomplish the execution.

Education

• Kent State University

  Major: Business Management / Minor: Human Resource Mananagement

  2012 — 2016

Skills

• Management
• Salesforce.com
• Customer Service
• Research
• Public Speaking
• Microsoft Office
• Sales
• Leadership
• Social Networking
• Teamwork
• Time Management
• • Inputted Company Data
• Communication
• • Marketing Research
• Microsoft Word
• • Helped Train New Employees
• • Worked with Co-Workers to Accomplish Company Goals
• • Communicating with Customers
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Social Media
• • Prepared and Shipped for Company Tradeshows
• Marketing