Alisa Semyekhina

About Alisa Semyekhina

I build and lead digital signage growth strategies for banks and credit unions, turning branch screens into measurable revenue and retention drivers.At DBSI, I built and scaled the Digital Signage department into a national revenue line. We moved signage from one-off projects into a defined business function tied directly to print cost reduction, onboarding performance, product engagement, and long-term client retention.I operate at two planes.With financial institutions, I connect vision to execution. I align campaign strategy, branch experience, and lifecycle expansion so screens are not just deployed, but producing measurable engagement and retention.With companies serving those institutions, I build and run the growth engine behind digital signage. That means tying sales, account management, renewals, and licensing expansion together. It means turning installed clients into ongoing revenue, not one-time projects.Today, I advise on lifecycle expansion, retention planning, and revenue accountability, helping organizations close growth gaps and turn installed accounts into measurable, repeatable expansion.

Experience

1. Digital Signage Consultant

   DBSI

   Jan 2026 — Present

   Advising digital signage leadership on setting the department’s growth direction, lifecycle expansion strategy, retention planning, and revenue accountability.Work focuses on defining expansion ownership standards, aligning incentives with growth expectations, building structured quarterly account reviews, and creating clear performance dashboards tied to expansion revenue, license growth, and account reactivation.Focused on building clear ownership, defined targets, and measurable expansion across current accounts to drive retention and revenue growth over time.

Education

• Northern Arizona University

  Master of Arts - MA, Teaching English as a Second Language

  2001 — 2003

• Linguistic Institute, Barnaul State Pedagogical University

  Ph.D., Linguistics (Germanic Languages)

  2003 — 2005

Skills

• Css3
• Html 5
• Creative Pitching
• Css
• Flash Animation
• Multimedia
• Creative Direction
• Cms
• Creative Problem Solving
• Html5
• Jquery
• Digital Signage
• Flash
• Facebook Api
• Image Manipulation
• Information Architecture
• Front-End Development
• Web Design
• Social Media
• Cross-Browser Compatibility
• User Interface
• Front-End
• Customer Satisfaction
• Dreamweaver
• Adobe Creative Suite
• Eclipse
• Typography
• Web Development
• SEO
• Email Marketing
• Ajax
• Responsive Web Design
• Less
• Web Project Management
• Wordpress
• Ofbiz Integration
• Woocommerce
• Html
• User Interface Design
• Website Development