Alisa Marie Coccari

About Alisa Marie Coccari

Accomplished Marketing and Public Relations professional with 25 years of expertise…

Experience

1. Marketing Manager Swfl

   Sunshine Ace Hardware

   Dec 2019 — Present · Naples, FL, US

   Marketing Manager serving all Sunshine Ace Hardware, Crowder Ace Hardware, and Crowder Gift Stores in SWFL for 18 stores from Collier County to Pinellas County-from Marco Island to Largo, and the newly launched Ace Handyman Services of SWFL. Increased total store sales by 59% to date since 2019. Managing the Sunshine Ace Hardware brand, National Ace Hardware, and Vendor branding; Developing Marketing Strategies in alignment with Ace Corporate initiatives and vendor marketing strategies while maximizing activity and events ROI; Manages and oversees $1.7M marketing budget and marketing agencies to execute the Sunshine Ace Hardware and Crowder Gifts & Gadgets marketing and PR strategies; Developing all TV/Radio broadcast, print, public relations, press releases, digital, social media, OTT, and e-news campaigns; Manages online brand reputation, negotiation of advertising vendor co-op program and key product vendor relationships; Develops all store and company marketing collateral; Organizes and manages the execution of store and corporate events; Develops company and customer newsletters, store circulars, digital circulars, marquee signage, vehicle wraps, and store signage. New Store Launch Marketing for Founders Square, North Naples which opened in Spring 2023 and pre-launch PR and marketing for a new store location in Ave Maria in 2024, Babcock Ranch opening in May 2025 and Winchester and Pelican Bay in Naples new stores launch open in summer 2025!

Education

• Niagara University

  BFA, Theatre

  1991 — 1993

• Kent State University

  BFA, Theatre

  1993 — 1995

• New York State School for the Arts

  Theatre, Theatre Arts

  1990 — 1991

• Harvard University

  ALM Studies, Theatre English & World Literature

  2008 — 2009