Ali Saif
Media Analyst | Performance Marketing | Ad Operations | Paid Media | Amazon Marketing | Biddable Media | Amazon DSP | Pay-Per-Click(PPC)
- Role
- Media Analyst at Qlikmatrix
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Ali Saif
Experienced business development professional with a B.Tech. degree in Information Technology from Noida Institute of Engineering & Technology. Having 2+ years of hands-on experience in paid media advertising, specializing in Facebook Ads, Linkedin Ads, and programmatic advertising (Amazon DSP and AMS). Proficient in Facebook Business Manager, Linkedin Campaign Manager, and MS Excel for reporting and analytics. Currently expanding skills in E-commerce Marketing. Eager to leverage expertise for valuable contributions to organizations.
Experience
Media Analyst
Sep 2022 — Present · Gurugram, IN
Manage day-to-day digital marketing campaigns across Social Media, Search, and E-commerce platforms. Develop and execute campaign strategies, including ad copy creation and bid optimization. Conduct keyword research to launch new campaigns across Amazon Ads. Monitor daily campaign performance and pacing to ensure budget optimization and optimal ROI. Executed A/B tests to improve ad effectiveness. Collaborate with regional teams located in India and the US for daily tasks and responsibilities. Utilize my strong communication skills to effectively present findings and recommendations to stakeholders, driving informed decision-making. Stay updated on the latest trends and best practices in social media and e-commerce to drive continuous improvement and innovation in marketing strategies.
Education
Noida Institute of Engineering & Technology
Bachelor of Technology - BTech, Information Technology
Boys' High School & College
Class 12th HSE, Computer Science
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