Alisa Bartash
Product Marketing @ TextExpander
- Role
- Product Marketing at Textexpander
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Alisa Bartash
I’m a product marketing leader with 10+ years of experience helping SaaS and B2B products tell their story, drive adoption, and grow revenue. My expertise spans end-to-end GTM strategy and launch execution, product positioning and messaging, buyer persona development, customer journey mapping, sales enablement, competitive intelligence, and customer advocacy.I specialize in defining differentiated positioning and messaging frameworks, partnering across Product, Sales, and Customer Success to ensure features and updates launch with clarity and impact. I use customer insights, win/loss analysis, and market research to shape narratives and inform roadmap decisions.
Experience
Product Marketing
Sep 2024 — Present · Charlotte, NC, US
Education
University of Pittsburgh
B.A., Communication, Spanish
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