Alisa Tate

About Alisa Tate

Experienced Publisher with a demonstrated history of working in the design industry…

Experience

1. Business Development Manager

   Houck Construction, Inc

   Jul 2025 — Present · Orange County, CA, US

   Experienced relationship-builder with a strong background in sales, client engagement, and strategic communications, now focused on helping high-net-worth clients bring their dream homes to life through Houck Construction, a leading luxury design-build firm. With a foundation in publishing and media, I bring a creative and customer-focused approach to sales and business development. My role at Houck blends design sensibility with strategic execution, guiding clients, architects, and real estate professionals through the first stages of the residential construction journey. I’m passionate about creating trust, building long-term partnerships, and ensuring every introduction to our firm reflects the quality, care, and white-glove experience Houck is known for. Houck Construction is a premier design-build firm specializing in high-end residential construction with locations in Los Angeles, Orange County, and Santa Barbara. As the Orange County Business Development Manager, I serve as a strategic connector between homeowners, architects, designers, and real estate professionals to ensure a seamless and elevated client experience from the first introduction through project launch. My role includes:• Leading sales efforts and client engagement across Orange County• Partnering with architects and realtors to generate new business and referral opportunities• Guiding clients through the pre-construction journey, including PSAs, design consultations, and proposal coordination• Promoting Houck’s brand of excellence, white-glove service, and quality craftsmanship in one of Southern California’s most dynamic luxury markets• Tracking and managing pipeline activity, lead sources, and conversion metrics• Representing Houck at networking events, industry mixers, and client functions I bring a refined eye for detail and a people-first mindset to every conversation. My goal is simple: Delivering dream environments that enrich lives and relationships.

Skills

• Digital Media
• Sales
• Public Relations
• Retail
• Marketing Communications
• Facebook
• Advertising
• Event Planning
• Online Marketing
• Trade Shows
• Email Marketing
• Social Media
• Digital Strategy
• Marketing
• Digital Marketing
• Lead Generation
• Social Networking
• Online Advertising
• Direct Mail
• Account Management
• Brand Management
• Marketing Strategy
• Social Media Marketing
• Brand Development
• Integrated Marketing