Alisa Li
- Role
- Regional Marketing Procurement Manager at Kimberly-Clark
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Alisa Li
Engaged and experienced ad agency and marketing professional specializing in media negotiations and investment, account management, client relationship management, advertising/marketing technology platforms, and talent development. Exceptional knowledge of market trends with an eye towards technology and business insights to champion client business objectives. Passionate at delivering high value media solutions and discovering new advertising opportunities, while continuously building and fostering positive relationships with external industry partners and internal teams. Experience with diverse categories, including automotive, retail, healthcare, QSR, CPG, and entertainment. Tools/Skills: Microsoft Office Suite, Nielsen, Atlassian Suite (Confluence, JIRA, Slack), Media Ocean (OX, DS, Lumina, Prisma), Strata, The Trade Desk, Media Tools, Tableau, Google Campaign Manager, Moat Analytics, SRDS, ComScore, MRI/Simmons, Kantar, SQAD, Monday, Resonate, LiveRamp, Salesforce, media investment, consumer research, account management, relationship management, marketing, communication, leadership, staffing, team development, operations, media strategy, OTT/CTV, OLV, Advanced TV, Addressable, Streaming. Personal Interests/hobbies: Self-Care: Health & Wellness, YouTube channel - AYCE with Alisa (food/cooking), travel, entertainment, environmental protection, animal welfare and wildlife conservation
Experience
Regional Marketing Procurement Manager
Mar 2022 — Present · Chicago, IL, US
Education
Columbia College Chicago
BA, Marketing Communications
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