Alisa Basak
Key Account Manager @ NIVEA INDIA | MBA, Sales Strategy
- Role
- Key Account Manager at Nivea India
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Alisa Basak
Alisa has been pivotal in shaping impactful customer engagement and trade marketing…
Experience
Key Account Manager
Nov 2023 — Present
Led Shopper Marketing initiatives & planned communication across pharma chains (Apollo, Medplus) to generate ₹50 Cr annual business • Delivered 44% growth in H1’25 pharma business through Joint Business Planning (JBP) with chains; analyzed sales trend & forecasted data • Executed POSM Visibility elements like shelf strips, Counter Top Units, Offer Signages, Danglers to increase shopper engagement in stores • Achieved 105% of target contests and ranked as 1st KAM to achieve 100% target of new launch by effective sales tracking & implementation • Ensured 99% On Shelf Availability, 97% Execution Excellence through brand activation, merchandizing & aligning route to market strategy • Tracked monthly target setting, annual business planning, spend analysis, ROI manage of trade activations, price offs, gaining Share of Shelf Shopper Customer Marketing, Cross Promotion Activity, Apollo Pharmacy, Pan India - Executed first-ever cross-promotion activity thrice in Apollo pharmacy during Festive Season & Women’s Day by category management - Offer: Buy two female Roll-Ons and get a sanitary pad free, positioning Roll-On as a hygiene product & targeting urban people segment - Result: Offtake business increased by 55% & 65% respectively in Aug’24 & Mar’25 contributing an incremental business of 22% with ROI Shopper Customer Marketing, CSR Activity, Apollo Pharmacy, Pan India - Partnered with Apollo to support cancer patients by fundraising on Nivea purchase from Apollo & offtake grew by 25% across Pan India - Scanning Interactive QR code on POSM tent cards can direct shoppers to drive brand communications like envelopes, wobblers, danglers
Education
Symbiosis Centre For Management and Human Resource Development
Master of Business Administration - MBA
2020 — 2022
Heritage Institute of Technology
Bachelor of Technology - BTech, Information Technology
2013 — 2017
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