Alireza Darvish

About Alireza Darvish

Seasoned technology executive with over 15 years of experience in building and leading Machine Learning Engineering (ML Engineering) organizations. Possesses extensive expertise in ads monetization, with a proven track record of delivering cutting-edge Ads ML and ranking technologies that have significantly impacted Google Display Ads products, generating revenue of $XX.Key Accomplishments:Head of GDA & DV3 Ads AI, Ranking and Automation (140 ML SWE and Data Scientists)-As the Engineering Lead for Google Display Ads (GDA) and DV3 Ads quality, built and expanded multiple teams of AI, ML software engineers, and data scientists-Spearheaded the introduction of cutting-edge technology for ranking, retrieving, and optimizing auctions for various auto-bidding products, including Target-ROAS, Target-CPA, and Maximize Conversions-Developed and shipped a range of flagship advertiser products (Pay Per Conversions, Maximize Conversions, …) related to auto-bidding, auto-targeting, Ads ML, and Ads recommendation-Collaborated with product, sales, and finance teams to gain insights into customer requirements, attended advertisers\' meetings, and developed solutions that enhance business outcomesSpecialties: Statistics, Optimization, ML, Technical & strategic leadership, people management, strong domain knowledge of the advertising ecosystem.

Experience

1. Director of Engineering- Ads Monetization

   Google

   Oct 2010 — Present

   Engineering Director (2020-Present)-Spearheaded automation, machine learning, ads-ranking and bidding initiatives for Google Display Ads, overseeing a team of 70 software engineers and data scientists-Spearheaded a complete overhaul of the GDA ads-retrieval system, implementing a cutting-edge, multi-tiered approach to ads retrieval and ranking, leveraging the latest advancements in AI and optimization technologies-A main contributor to GDA product strategy papers, QBR and roadmaps by working closely with Product and Sales leads-Collaborated with Product and Sales leads to develop GDA product strategy papers-Served as GDA Eng\'s representative at various advertiser roadshows and in-person meetings-Served as GDA representative for Google Performance Max products Quality initiativesSenior Engineering Manager / Senior Staff Data Scientist- Research(20••••20)-Spearheaded the launch of Google Discover ads multi-channel bidder, including bi-weekly presentations to Google Ads executives till the product GA-Led the launch of Pay-Per-Conversion product ( A unique bidding product across all online advertising networks)Staff Data Scientist (20••••17)-Led the launch of GDA advertiser bid-landscape in Adwords UI-Developed a new resource-efficient method for generating the landscape-Successfully gained buy-in from x-PA stakeholders on the accuracy of the metrics

Education

• Sharif University of Technology

  Bachelor of Science

  1996 — 2001

• University of North Carolina at Charlotte

  Ph.D.

  2003 — 2007

Skills

• Big Data
• Matlab
• Hadoop
• Analytics
• Simulations
• Machine Learning
• Computer Science
• Mapreduce
• Statistical Modeling
• Statistics
• Time Series Analysis
• Predictive Modeling
• Artificial Intelligence
• Optimization
• Online Advertising
• R
• Data Mining
• Information Retrieval
• Signal Processing
• Pattern Recognition
• Predictive Analytics