Aline Pires
Visual Merchandising Director Mac Travel Retail Worldwide @The Estée Lauder Companies Inc.
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WORK HISTORY
Visual Merchandising Director Mac Travel Retail Worldwide @The Estée Lauder Companies Inc.
Work directly with the brand Travel Retail SVP to analyze the current business and develop future strategies to growth the consumer reach in future channels- Manage the Travel Retail Worldwide teams for M·A·C/Too Faced and guarantee the global implementation, regarding the brand look and feel regional in each country/region- Manage and coach internal team to develop their current skills and unsure full engagement thru new initiatives and creativity work process- Unsure the correct brand presence in all the consumer facing touch points: free standing stores, shop in shops, retailer’s environment and Brand events- Analyze the Travel Retail market and localize the Visual Merchandise execution to accommodate the Brand guidance and address the Consumer needs in each region across the globe for M·A·C/Too Faced- Work directly with the head of Marketing to analyze the product lineup and forecast for each region- Create and develop new displayers and fixtures to address specific needs in each market/region. Guarantee the efficiency and cost-effective to be rolled out in big scales- Coaching teams. Responsible to develop and execute biannual trainings for all Latin America teams. Provide biannual feedback and opportunity areas for each market- Work directly with Sales and Commercial Operations to improve the key categories, based on global strategy and local relevancy- Work directly with Store Design to develop and execute strategically concepts in each region/market- Work directly with the regions to create and develop new fixtures and assets to leverage the local needs in each market. Responsible to analyze the local Mix of Business to develop new solutions based in specific consumer needs- Work closely to Consumer Insights to analyze the Travel Retail market to leverage new initiative to engage and recruit new consumers to the channel
EDUCATION
Impacta Computação
Especialização
Centro Universitário das Faculdades Metropolitanas
Design de Moda
ABOUT ALINE PIRES
Professional with more than 15 years’ experience in leading Visual Merchandising and Brand Visual for Global brands from conceptualizing to developing and executing strategies for product launches, store campaigns, free standing stores, shop in shops and retailer’s environments.Highly accomplished designer with expertise in retail, fashion and beauty, with a strong eye on brand solutions focused in innovation, excellence, local relevancy and business driven.Excellent communication and presentation skills, ability to work under pressure, creative mindset, skilled to facility and mediate global projects vs. regional/local needs, team coordination and leadership, passion for fashion, design and beauty.
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